The common practice in business is to use descriptive analysis which reviews what happened in the past. However, visual analytics and predictive analytics are much more advanced—and can be more effective.
And here’s how they work, starting with visual analytics.
As business complexity increases, making decisions based on a sampling of some data, gut feel and hunches, or someone’s ability to argue an opinion is no longer sufficient. The capability to predict future business trends with a reasonable degree of accuracy will be the deciding advantage any company will have over their competition.
And business analytics is the key component of making these better-informed decisions.
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This blog contains my personal views and experiences on the use of Analytics in
business. – Creig Foster
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